The brief

Capture event and the atmosphere the partners and sponsors bring to the derby. Visible branding and sponsorship awareness and a need to want to attend the following year after watching it. We were tasked to capture stills and videos throughout the event with live-editing taking place to update social media followers of the events and results.

The cut

Under Fifty-nine seconds aftermovie, five social media reels, one online gallery with images hosted. The pacing borrows from selected music, enticing the viewer to want to join and party with the crowd.

The grade

Print stock, not screen. Soft highlights and a paper-white base so the type feels set, not rendered.

The result

The edits ran unchanged across all platforms for a few weeks. Not certain on sponsored posts or paid media options.