The Brief

A property developer launching their first property in Cape Town. A new development needed a film that could carry it. Twenty days from first post to launch, and a name the market hadn’t heard yet.

The Cut

We cut to the grade, not around it. Two-frame holds on the exterior, hard cuts on the beat, nothing that lingers. The launch version ran 01:09; the sliced versions ran at 00:45 for socials.

The Grade

Lifted blacks and one warm accent pulled from the wordmark. The whole film sits inside the brand palette before the logo ever appears.

The Result

The film opened at the launch event and ran across digital screens within the penthouse.